Something awesome happened at work.
Friends, something funny has been happening at work recently that wanted to share here on our family blog. As most of you know, I left still photography at newspapers and now shoot video (and some stills!) at KARE11 , an incredible TV station here in the Twin Cities. Anyway, lately I’ve been perpetually annoyed by how often I’m in live-shots in the newsroom. I get a weekly text along the lines of “Ben! I see you on TV!” It’s so weird, there’s a newsroom full of beautiful people and they choose me, a balding middle-age white fellow as the background. Never understood that. And it’s a total bummer to have to keep my desk clean :) I’ve since learned that everything in TV news is super analyzed in terms of how things look — how the set makes you feel , etc. Apparently Tegna, our corporate owner (who owns bunches of stations around the country) has a 6-person Washington DC-based “Perception Development” team where they use focus groups to study local news broadcasts from around the country....
